I had this idea one day that a rooftop photo-shoot with my friends was the best idea ever.

I had been selling my no-longer-worn-as-much clothing online through this fabulous (and addicting) app called Poshmark, and lately had been toying with the idea of bumping up this side-hobby into a brand of sorts.

In my eyes, the best way to feature something new is visually. And when you have gorgeous friends to do it (and a very talented photographer), it makes for an excellent combination.

Clearly this took place in the summer, as we are not blessed with the warm and sunshine in the winter months in our wonderful state, and it was a beautiful and perfect night.

In the coming weeks I will explain more about what “blomma” is, or at least, how I interpret it to be. So be confused all you want for the time being.

But in the meantime, enjoy these lovely images of my stunning friends, showing off some of the pieces in my Poshmark closet and Chloe and Isabel collection, on top of a roof, in downtown Grand Rapids on an intoxicating summer (swoon…) evening.

Oh. And one thing to know about me. I’m obsessed with my rabbit.

You’ll learn that quick.

Photography: Kmellema Photography

Venue: Blue35

Clothing: Poshmark

Jewelry: Chloe and Isabel